If you don’t, you could be sending spam (unsolicited email), and you’re using their system to do it. MailChimp is pretty insistent that you actually have permission to email these people, and with good reason. To send an email campaign, you need a list of subscribers. MailChimp even has an inspiration gallery: Additionally, email marketing tools give you handy statistics of how your email performs, and they make it easy to create good looking, professional emails. using the recipient’s first name after “Dear”). email only those people in India) and they don’t allow you to customise content very easily (e.g. They don’t handle unsubscribes or new subscribers very well, they don’t allow you to easily send to a segment of the subscriber list (e.g. Well, you can… but there are a few issues with those options. Keep in mind that there are literally dozens (hundreds?) of alternatives to MailChimp… so if you find that you don’t like the system or that it doesn’t meet your requirements for whatever reason, then there is likely to be another provider out there for you.Įmail Marketing Tools (also called Email Service Providers, Email Marketing Systems, etc.) provide mostly online systems for creating emails, managing lists of subscribers, creating and sending your emails to those lists, and tracking the results.Ĭan’t I just use Gmail / Yahoo! Mail / my work email? I’m a big fan of MailChimp and have used if for different projects/clients since 2008. They’ve come a long way in that time and they’re now cheaper, easier to use and have better features than ever before. Over the years, I’ve probably used about a dozen different email marketing tools. Email is a very widely used communication tool and can be very effective when going out to large groups of people. It could be emails to previous project volunteers you’ve had over the years. It could be an email campaign promoting family planning services in a target country. It could be emails to people that have made individual donations to your project. Say you want to send out a regular email newsletter or some ad hoc email updates to a bunch of people.
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